ee44 Privacy Policy

1 Introduction

ee44 is committed to protecting the privacy and personal data of every player who registers and participates on our platform. This Privacy Policy sets out a transparent and complete account of our data practices, written in formal English for the benefit of our players in Bangladesh and any other jurisdiction from which the platform may lawfully be accessed.

This policy applies to all personal data collected through the ee44 website at ee44.io, including data submitted during account registration, identity verification, payment transactions, customer support interactions, and general platform usage. It applies to all registered players, prospective players who browse the platform without registering, and individuals who contact the ee44 support team.

We encourage you to read this policy in full alongside our Terms & Conditions and Responsible Gaming policy, both of which form part of the complete framework governing your use of ee44.

2 Personal Data We Collect

ee44 collects the following categories of personal data. We collect only what is necessary for the purposes described in this policy and do not seek to accumulate data beyond those needs.

2.1 Identity and Contact Data

• Full legal name as it appears on official identification documents
• Date of birth (for age verification — players must be 21 years or older)
• Residential address in Bangladesh (city, district, full postal address)
• Mobile phone number registered in Bangladesh
• Email address used for account communications
• Username and account reference number assigned upon registration

2.2 Identity Verification (KYC) Documents

• National Identity Card (NID) number and scanned copy
• Bangladeshi passport details and scanned copy (where submitted)
• Proof of address documents (utility bill, bank statement, dated within 90 days)
• Payment method verification data (e.g., bKash account number, Nagad account number registered in the player's name)

2.3 Financial and Transaction Data

• Deposit amounts, timestamps, and payment method identifiers
• Withdrawal requests, amounts, and processing status
• Account balance history and bonus credit records
• Transaction reference numbers issued by payment processors (bKash, Nagad, Rocket, Upay, Visa, Mastercard, bank transfer institutions)

2.4 Technical and Usage Data

• IP address and approximate geolocation at time of login and registration
• Device type, operating system, and browser version
• Session duration, pages visited, and features accessed on the platform
• Game play history, betting patterns, and wagering records
• Login timestamps and account activity logs

2.5 Communications Data

• Records of support enquiries submitted to the ee44 customer service team
• Content of live chat sessions (where applicable) and email correspondence
• Complaint records and dispute resolution correspondence
• Feedback and survey responses submitted voluntarily by the player

3 How We Collect Your Data

ee44 collects personal data through the following methods:

We do not purchase personal data lists from third parties or acquire personal data from social media platforms for use in player profiling.

4 Legal Basis for Processing

ee44 processes personal data on one or more of the following lawful bases:

• Contractual Necessity: Processing is necessary to fulfil the contract between ee44 and the player — for example, to create and manage a player account, process deposits and withdrawals, and deliver gaming services.
• Legal Obligation: Processing is required to comply with applicable legal obligations, including anti-money laundering (AML) requirements, identity verification duties, and record-keeping obligations under financial regulations.
• Legitimate Interests: Processing is necessary for the legitimate interests of ee44, including fraud prevention, platform security, responsible gaming monitoring, and service improvement — provided those interests are not overridden by the player's data protection rights.
• Consent: Where processing is not covered by the above bases, ee44 will seek your explicit consent before proceeding. You may withdraw consent at any time by contacting our support team, without affecting the lawfulness of processing based on consent before withdrawal.

5 How We Use Your Personal Data

ee44 uses the personal data it collects for the following specific purposes:

• Account Management: Creating, maintaining, and administering your player account, including processing login requests and updating account details at your request.
• Age and Identity Verification: Confirming that you meet the minimum age requirement of 21 years and verifying your identity in accordance with our KYC obligations.
• Payment Processing: Processing deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, Mastercard, and bank transfer in Bangladeshi Taka (৳), and reconciling transaction records.
• Game and Betting Services: Delivering sports betting, live casino, slot games, jackpot bingo, and all other platform services, and maintaining accurate records of your wagering activity.
• Bonus and Promotion Administration: Verifying eligibility for promotional offers, crediting bonus funds, tracking wagering requirement completion, and preventing bonus abuse.
• Fraud Prevention and Security: Detecting and investigating suspicious account activity, unauthorised access attempts, and potential violations of our Terms and Conditions.
• Responsible Gaming: Monitoring player behaviour for signs of problem gambling, enforcing self-exclusion and deposit limit requests, and facilitating access to responsible gaming support tools.
• Customer Support: Responding to support enquiries, handling complaints, and maintaining records of all player communications for quality assurance and dispute resolution.
• Legal Compliance: Meeting our obligations under applicable laws and regulations, including responding to lawful requests from regulatory authorities or law enforcement agencies.
• Service Improvement: Analysing aggregated, anonymised usage data to understand how players interact with the platform and to improve the design, performance, and features of ee44's services.
• Direct Communications: Sending account-related notifications, security alerts, and — where you have opted in — promotional communications about bonuses, new games, and seasonal offers relevant to players in Bangladesh.

6 Sharing Your Personal Data

ee44 does not sell, rent, or trade your personal data. We share personal data only in the following limited circumstances and only to the extent strictly necessary for the stated purpose:

6.1 Game and Technology Providers

ee44 works with certified third-party game providers including Evolution Gaming, Ezugi, Pragmatic Play, NetEnt, and Microgaming. These providers may receive limited technical data (such as session tokens and anonymised player identifiers) necessary to deliver their game content within the ee44 platform. They are contractually prohibited from using this data for any independent purpose.

6.2 Payment Processors

To process deposits and withdrawals, ee44 shares transaction data with payment service providers including bKash, Nagad, Rocket, Upay, Visa, Mastercard, and participating Bangladeshi banks (including City Bank, BRAC Bank, Islami Bank, Sonali Bank, and Dutch-Bangla Bank). Shared data is limited to what is required to authenticate and complete the transaction.

6.3 Identity Verification Services

ee44 may use third-party KYC verification service providers to assist in confirming the identity and age of registered players. These services are bound by confidentiality agreements and are permitted to use the data only for the purpose of identity verification on behalf of ee44.

6.4 Legal and Regulatory Authorities

ee44 may disclose personal data to law enforcement agencies, regulatory bodies, or other government authorities where required to do so by applicable law, or where ee44 determines in good faith that such disclosure is necessary to protect the rights, property, or safety of ee44, its players, or third parties.

6.5 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of ee44's business, player data may be transferred to the acquiring entity as part of that transaction. Players will be notified in advance of any such transfer and of any material changes to data handling practices that may result.

7 Cookies and Tracking Technologies

ee44 uses cookies and similar tracking technologies on the platform to ensure the site functions correctly, to remember your preferences, and to gather anonymised analytics data. The following categories of cookies are used:

Strictly necessary cookies cannot be disabled as they are essential to the operation of the platform. You may configure your browser settings to block or delete functional and analytics cookies; however, doing so may affect the usability of certain platform features.

ee44 does not use third-party advertising cookies or cross-site tracking technologies that follow your browsing activity outside of the ee44 platform.

8 Data Retention

ee44 retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable legal obligations. The following general retention periods apply:

• Active Account Data: Retained for the full duration of the player's active account plus a minimum of five (5) years following account closure, to meet anti-money laundering and financial record-keeping requirements.
• KYC Verification Documents: Retained for a minimum of five (5) years from the date of account closure or the date of the last transaction, whichever is later, in accordance with financial compliance obligations.
• Transaction Records: Retained for a minimum of five (5) years from the date of each transaction.
• Support and Complaint Records: Retained for three (3) years from the date of resolution of the relevant support interaction or complaint.
• Anonymised Analytics Data: May be retained indefinitely in anonymised, aggregated form that cannot be linked back to any individual player.
• Self-Exclusion Records: Retained for the full duration of the self-exclusion period plus five (5) years, to ensure the exclusion cannot be bypassed through re-registration.

Upon expiry of the applicable retention period, personal data will be securely deleted or irreversibly anonymised. Players may request early deletion of data that is no longer subject to mandatory legal retention obligations by contacting the ee44 support team.

9 Data Security

ee44 applies industry-standard technical and organisational security measures to protect all personal data held on the platform against unauthorised access, accidental loss, disclosure, alteration, or destruction. Our key security measures include:

• 256-bit SSL/TLS Encryption: All data transmitted between your device and the ee44 platform is encrypted in transit using 256-bit SSL/TLS protocols, ensuring that your credentials and financial details cannot be intercepted.
• Encryption at Rest: Personal data and financial records stored in ee44's databases are encrypted at rest using AES-256 encryption.
• Access Controls: Access to personal data within ee44's internal systems is restricted on a strict need-to-know basis. Staff with access to player data are subject to confidentiality obligations and receive regular data protection training.
• Intrusion Detection and Monitoring: ee44's systems are monitored continuously for suspicious access patterns, and automated intrusion detection systems are in place to flag and respond to potential security incidents promptly.
• Secure Password Storage: Player passwords are never stored in plain text. They are hashed using a one-way cryptographic function, ensuring that even internal staff cannot view your password.
• Third-Party Security Audits: ee44 engages independent security professionals to conduct periodic audits of the platform's data security infrastructure.

10 Your Data Protection Rights

As a player on the ee44 platform, you hold the following rights in relation to your personal data. To exercise any of these rights, please contact our support team in writing with your registered account details and a clear description of your request.

• Right of Access: You have the right to request a copy of all personal data that ee44 holds about you, along with information about how that data is used and shared.
• Right to Rectification: You have the right to request correction of any inaccurate or incomplete personal data held by ee44 without undue delay.
• Right to Erasure ("Right to be Forgotten"): You have the right to request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to ee44's legal retention obligations.
• Right to Restriction of Processing: You have the right to request that ee44 restricts the processing of your personal data in certain circumstances — for example, while the accuracy of the data is being contested.
• Right to Data Portability: You have the right to receive personal data you have provided to ee44 in a structured, commonly used, machine-readable format, and to request its transfer to another data controller where technically feasible.
• Right to Object: You have the right to object to the processing of your personal data where ee44 relies on legitimate interests as the legal basis for processing. ee44 will cease processing unless it can demonstrate compelling legitimate grounds that override your rights.
• Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.

ee44 will respond to all data rights requests within a reasonable timeframe, and in any event within 30 days of receiving a valid written request. We may request additional information to verify your identity before processing a data rights request.

11 Children's Privacy and Underage Players

If ee44 discovers or is notified that personal data has been collected from an individual who is under the age of 21, we will immediately suspend the associated account, delete the collected data to the extent permitted by our legal obligations, and return any deposited funds through the payment method used, subject to identity verification.

If you are a parent or guardian and you believe that your child has registered an account on the ee44 platform without your knowledge, please contact our support team immediately at [email protected]. We take underage gambling extremely seriously and will act promptly on all such reports.

12 Third-Party Links and Services

The ee44 platform may contain references to third-party game providers and payment processors whose services are embedded within or integrated with the platform. While ee44 takes reasonable steps to ensure that its third-party partners maintain appropriate data protection standards, ee44 is not responsible for the privacy practices of third-party services.

Players are encouraged to review the privacy policies of any third-party service providers whose services they access through or in connection with the ee44 platform, including but not limited to bKash, Nagad, Rocket, Upay, Visa, and Mastercard. ee44 does not control and is not liable for the data handling practices of these independent providers.

13 Updates to This Privacy Policy

ee44 reserves the right to update, revise, or replace this Privacy Policy at any time to reflect changes in our data practices, changes in applicable law, or improvements to our services. The effective date displayed at the top of this policy will be updated whenever a material change is made.

Where changes are material — meaning they significantly affect how we collect, use, or share your personal data — ee44 will endeavour to notify registered players via their registered contact method or via a prominent notice on the platform, prior to the changes taking effect.

Your continued use of the ee44 platform following the publication of a revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with the revised policy, you may request account closure and ee44 will process your request in accordance with the procedures set out in our Terms and Conditions.

14 Contact and Privacy Enquiries

If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data ee44 holds about you, please contact our support team. All privacy-related enquiries are handled in English by our dedicated team operating around the clock in Bangladesh Standard Time (BST, UTC+6).

Privacy enquiries: [email protected]

When submitting a privacy enquiry or data rights request, please include your registered account username, your full name as registered, and a clear description of your request or concern. This allows us to locate your account and respond as efficiently as possible.